The influx of foreign worker Essays

The deluge of remote specialist Essays The deluge of remote specialist Essay The convergence of outside laborer Essay Then again, pace of jobless Malaysian increments as Job open door being removed. The business like to recruit remote laborers as they are happy to acknowledge lower pay from local people particularly In the lower talented Jobs. Therefore, the Jobs opening for local people are decreasing as they need to contend with the outsiders . The weight will be put on the administration as social government assistance costs will be higher. The convergence of outside specialists coming to Malaysia will likewise cause decreased national pay. Presumably the fundamental driver of their coming is to work and get by. This has brought about colossal outpouring of Malaysian money to the outside specialists starting point nation and diminishes the benefits of Ringing Malaysia. One significant downside is that the laborers should send some cash compensation back to their nation of origin for their family, rather than spending it. Another point Is that the Increases of crime percentage In our nation. There are outside specialists who come here don't have sufficient wages and don't have a Job for retrain period . Therefore, they will confront money related troubles as the average cost for basic items will be the weight. Subsequently, Involving in the crimes happen, for example, thievery, burglary lifting, assault and mobs. Crimes that frequently happen compromise their own wellbeing as well as will influence the picture of our nation. The inundation of outside laborers into Malaysia is anything but another wonder. Taking a gander at the worry issues, it is an errand for the administration to scan for a component so as to connect with and control this marvel before it become more awful. Dominant part of network consider them as troublemakers who ought to be discarded. Notwithstanding, are remote laborers just have an unfavorable impact, or Is It something acceptable comes regardless of the nearness of these outside specialists? All in all, its critical to have some power over the utilization of remote specialists and to ensure that utilizing them doesn't disturb the work advertise for nearby laborers . However, Malaysia is still needing outside specialists so as to keep up monetary development. Hence, the administration assumes a significant job on adjusting the circumstance with the goal that the approach of having remote laborers in Malaysia will have greatest advantage to the nation. The flood of outside specialist By similarly lower pay from local people particularly in the lower gifted Jobs. Thus, the Jobs Another point is that the increments of crime percentage in our nation. There are remote the weight. Thus, including in the crimes happen, for example, thievery, are remote laborers just have an unfriendly impact, or is it something acceptable comes.

Germans Reaction to the British and American’s Occupation Essay Example for Free

Germans Reaction to the British and American’s Occupation Essay What was the response of the Germans to the British and American’s occupation in the West Germany area? The explanations behind their control of the unified powers could be followed to the reasons for the Second World War. After the Second World war was over clash emerged between the soviet association and the US of America an its partners, for example, Britain and France and this prompted the division of Germany into two locales that is, West Germany and East Germany. The united powers involved West Germany while the other part was for the Soviet Union. The bone of dispute was about the future structure of Germany, the United States needed a steady Germany that would develop financially and even assistance its debilitated western European countries however the soviet association needed Germany to be totally debilitated so as it could always be unable to cause a whole new universal war. This contradiction prompted the inevitable division that made the West German’s to challenge this occupation. They considered this to be a hostility represent during the war the partnered powers shelled the towns and urban areas in Germany. My fundamental spotlight on this paper will be to talk about how the West Germans saw the control of the Allied powers. As per the assessments of public sentiment that were done in Germany after the world war two demonstrated that most West Germans were very pre-busy with wellbeing, security and even physical endurance and on account of that they were tremendously stressed with the destiny of their constitution. Drawing up another constitution didn't end up being a hard undertaking as it was believed to be as there were a ton of sacred drafts that had been drawn by the Germans who were contrary to the Hitler’s administering style. The greater part of those recommendations were against tyranny that the system of Hitler was utilizing and consequently they were upholding for majority rule model. The United States and the partnered powers, which bolstered the facilitated commerce arrangement of economy, were quite stressed over the socialism spread after the Second World War. These powers were prepared to do anything in their ability to check its spread. Both USA and USSR had various interests that is, the US and its unified needed to propel the capitalization method of economy while the eastern European nations initiated by the Soviet Union needed to spread socialism. (Lammerder F. R 1999, 7) Most Germans were harsh in light of the fact that their companions who were in different nations were slaughtered on doubt that they upheld the Vichy government. For instance in France, in excess of 2,000 500 individuals were executed in France. Ladies who were accepted to have been helping out German officers were perfect shaved and the individuals who had an indication of Swatistika on their head were stripped exposed in broad daylight. This didn't come well with Germans at home to see their kindred Germans in Diaspora being embarrassed. (Nelson D. J. 1987: 48-57) Starting from May seventh 1995 in excess of eighty million individuals from the Nazi Party who were enthusiastic supporters of the Nazi system were enormously amazed to hear that their gathering had given up. They believed that all eventual well much to their dismay the extent of troubles that were anticipating them. Over the time of the four years that tailed they were embarrassed and disappointed by the western governments that involved this district, which was made in 1945 at the Yalta Conference in 1945. The three powers in the wake of consenting to divide this locale set an associated control on the whole sought after their objectives, for example, neutralization in order to clear path for majority rule government yet as time passed by, the Soviet Union removed itself from the Western countries as far as its economy. Soviet attempted to dismantle Germany heartlessly as a method of getting its reparations. It snatched the state possessed businesses and everything that was asserted to be claimed by the crooks and the individuals who upheld Hitler’s government were taken and confisticated. The united control government likewise did some agrarian changes that saw all tracts of land that had a place with the individuals from Nazi just as those that were claimed by the war crooks being detracted from them. This administration decreased the size of land that one individual should have to 1km2. Around 500 Junker bequests were transformed into settlement ranches and more than thirty thousand kilometer squared (30,000km2) of land was given to 500,000 landless workers, easygoing workers in the agrarian part and to the exiles who were in the nation. (Nelson D. J. 1987: 48-57)

What to Expect During a BPD Assessment

What to Expect During a BPD Assessment BPD Diagnosis Print Borderline Personality Disorder Assessment Process By Kristalyn Salters-Pedneault, PhD Kristalyn Salters-Pedneault, PhD, is a clinical psychologist and associate professor of psychology at Eastern Connecticut State University. Learn about our editorial policy Kristalyn Salters-Pedneault, PhD Medically reviewed by Medically reviewed by Daniel B. Block, MD on January 23, 2020 twitter linkedin Daniel B. Block, MD, is an award-winning, board-certified psychiatrist who operates a private practice in Pennsylvania. Learn about our Medical Review Board Daniel B. Block, MD Updated on February 01, 2020 Universal Images Group / Getty Images More in BPD Diagnosis Treatment Living With BPD Related Conditions If you think you (or a loved one) may have borderline personality disorder  (BPD), its important to get an accurate diagnosis, which requires a BPD assessment.   Did you know that BPD symptoms often overlap those of other mental health disorders, such as anxiety and major depression??? Following the steps below will keep you on track toward an accurate diagnosis and proper treatment. Find a Mental Health Professional Look for a mental health professional with experience diagnosing and treating people with  BPD. In addition, if you have health insurance, consider asking the insurance company to give you the names of nearby mental health professionals with the expertise youre seeking who also take your insurance. If you get this information, ask how many treatment sessions theyll cover and how much your co-pay will be. If you dont have health insurance, you may qualify for public assistance programs or services through your state or regions department of mental health or social services. What types of mental health professionals can do a BPD assessment, provide a diagnosis, and treat you or refer you to a therapist who better matches your treatment needs? They include: PsychologistsPsychiatristsSocial workersLicensed mental health counselorsPsychiatric-mental health nurses Generally, psychologists have the most training in psychological assessment. So you may want to start your search with this group. Most psychologists will have a Ph.D. ?or PsyD  after their names.   Before you make your first call to a therapist, go online to review his or her education, training, and experience. That way, you can check off the most promising names on your list and call them first. Having this information before you call also means you dont have to ask about it when you schedule your appointment. Schedule an Assessment Once you have a list of BPD therapists who appear to meet your requirements, start at the top and call to schedule an appointment for a BPD assessment. Besides scheduling your appointment, the person who answers the therapists phone can probably tell you what a BPD assessment will cost and whether your insurance is accepted. Next, ask to speak with the therapist, or, if thats not possible, ask if he or she will call you for a brief introductory discussion. If you do get to speak with the therapist, try to get a sense of how comfortable you feel discussing your symptoms with this person. If youre reasonably satisfied with what you hear and how you feel, keep the appointment. If you arent, thank the therapist for speaking with you, hang up, and call back to cancel the appointment. Then try the next name on your list. Start the Assessment Process When you arrive for your first therapy session, its normal to feel nervous and uncomfortable, particularly if youve never done this before. Its not easy to meet a new person and share private details about your life. However, keep in mind that the more direct and honest you are during your BPD assessment, the more you will get out of it. Your BPD assessment may take one session or several sessions. Your therapist will tell you how long the assessment will take and what types of tests or interviews will be completed if any. Different providers use different tools to conduct an assessment. Generally, you can expect the therapist to ask questions about your current and past symptoms, family and work history, and current life situation. Some therapists will also give you a short questionnaire to fill out and/or administer a psychological test, which is typically longer and asks more questions. You can also ask any questions you may have. Borderline Personality Disorder Discussion Guide Get our printable guide to help you ask the right questions at your next doctors appointment. Download PDF Receive a Diagnosis Youll probably receive a diagnosis after your BPD assessment is completed. However, if your therapist needs more information before making a diagnosis, he or she may refer you to a specialist or your primary care doctor for further assessment. Reasons for this include: Your symptoms may suggest the possibility of a non-BPD diagnosis, and the therapist may want to get another specialists evaluation.If youve had one or more serious head injuries, you may be referred for a specialists assessment of whether some or all of your symptoms are due to this cause rather than a mental health disorder.You may be referred to your primary care doctor for an assessment of any other medical conditions that could be causing your symptoms. However, its more likely youll receive a diagnosis at the end of your BPD assessment. Your therapist will also explain more about the problems your symptoms are causing and recommend treatment options that may help you feel better. Your therapist may provide some of your treatment  or all of it.  If necessary, he or she may refer you for part of your therapy to another mental health professional with special expertise. For more information on borderline personality disorder, consider taking this quiz. Treatment Options for Borderline Personality Disorder

Evaluation Of A Person With An Acute Diabetic Foot Problem

Student Number: 0962380 Diabetes and the Foot PC903 Module for MSc in Diabetes Submitted: July 2015 Assignment Option 1 Evaluate care for a person with an acute or chronic diabetic foot problem, detail clinical presentation and discuss assessment, diagnosis, classification and treatment choices. Assess the need for medical and/or pharmacological management, justify your decisions using current guidelines, recommendations and literature. Further consider the role of the multidisciplinary foot team and discuss referral at the most appropriate stage of each intervention. Word count: 3920 Introduction 3 Methodology 3 The case 3 Background 5 Assessment and Diagnosis 6 Osteomyelitis 9 Classification of diabetic foot ulcers 11†¦show more content†¦The literature will be found from search engines such as medline, Embase, Google scholar and the reading list supplied. I will also be looking at the current NICE guidelines and other government guidelines. The findings will be discussed and critically evaluated. The case Joseph MacAdie (names have been changed to protect patient confidentiality) is an 87 year old gentleman who first presented in Accident and Emergency following a review from the community occupational therapist and district nurse as he was complaining of a painful left knee and decreased mobility. During the assessment the district nurse checked Mr MacAdie’s blood glucose as he had a known history of type 2 diabetes and his blood glucose was found to be 22.0 mmol/l. Due to this elevated blood glucose Mr MacAdie was advised to attend AE. It was during this admission that following assessment Mr MacAdie was found to have an infected left great toe paronychia with left foot swelling and erythema. An X-ray of the foot was taken, which showed potential osteomylitis, and it was planned for this to be reviewed in the Endocrine department radiology meeting. Mr MacAdie was reviewed by the Endocrine team and received antibiotics to treat the infection consisting of a stat dose of 2g IV Ceftriaxone and he was discharged with oral Co-amoxiclav 265mg tds to continue until he was followed up at the diabetic foot clinic. To lower his

Anxiety And Cell Phones - 1253 Words

Anxiety and Cell Phones Most people believe that cell phones are a distraction and distances us from each other. However, cell phones is helpful in many ways. Cell phones are helpful to people who have social anxiety and separation anxiety by helping them to communicate with others and by keeping family close by at all times. This helps them to become more comfortable socially and not to worry about their families. This makes cell phones an extremely helpful part of our society. Social Anxiety â€Å"is characterised by intense fear or anxiety about social situations where a person may be observed by others, and where the person fears that their behaviour or anxiety symptoms will attract negative evaluation† (American Psychiatric Association,†¦show more content†¦It helps me to make sure I am using my verbal filter. This helps me feel like I am not being judged by others in a negative way, which makes me feel more comfortable socially. Some people believe that cell p hones do not help social anxiety. They believe that they give people with social anxiety a way out of dealing with the problem. However, I disagree. How a person responds to a situation in text when they have time to think can help them respond to similar situation while they are a conversation with someone in person without having to take an awkward amount of time to answer. In the long run that helps people to deal with social anxiety through practice and without being thrust into an uncomfortable situation right off the bat. Also as Elaine expressed earlier it can help someone talk to someone else that they wouldn’t be able to talk to otherwise because they were too anxious like a teacher or a crush or even someone from another country. This brings people together from many different walks of life by eliminating the barrier of social anxiety that keeps these people from communicating with each other. Separation Anxiety is a â€Å"basic human disposition that refers to an adults [ or child’s] concern about the loss or absence of significant others† (Hock). My separation anxiety isn’t as bad as my social anxiety but it does have an effect on me. When my parents bring me back to college after I go back home for a few days I have an anxiety attack. I feelShow MoreRelatedCell Phones And Its Effects On Social Consequences1295 Words   |  6 PagesIncreased popularity of cell phone use has lead to unforeseen social consequences. We aim to inform the reader of these consequences. Cell phones are extremely useful, but according to the research the problems outweigh the benefits. These problems need to be addressed because they are prevalent in our time now, and can be addressed by personal responsibility in the use of cell phones when others are present. This study focuses on young adult between the ages of 18-29. Cell phones were originally createdRead MoreCell Ph one Use A Social Addiction939 Words   |  4 PagesToday’s society is a generation that is being raised on conveniences, and with this generation, cell phone use has exploded. Millions of people are obsessed with their cell phones and literally will not leave their house without it. People center everything they do around their cell phone. People are checking their text messages and social media day and night. They face time, tweet, Pinterest, Instagram, and Snapchat. Teens on their smartphones. Photo Credit Highwaystarz-Photography/iStock/GettyRead MoreCell Phones : A Generational Gap961 Words   |  4 Pages Cell phone policy in school is heavily debated: opposing sides on the issue usually exemplify a generational gap, i.e. teachers and administrators versus the students. More often than not, it is the older generations that provide valid points for school wide cell phone bans: Cell phones pose to a teacher’s ability to teach, along with student focus, mental health, grades, privacy, academic honesty, and action in emergencies. These threats that they pose to the general education and health and safetyRead MoreCell Phone Use, Physical And Sedentary Activity983 Words   |  4 PagesThe article was written by A. Lepp , J.E barkley, G.J. Sanders, M. Rebold P.Gates. from the College of Education, Health and Human Services, Kent State University. The title of the article is â€Å"The relationship between cell phone use, physical and sedentary activity, and cardiorespiratory fitness in a sample of U.S. college students.† This article was found In the The International Journal Of Behavioral Nutrition And Physical Activity, volume 10 and, was published in 2013. In modern times the actRead MoreCell Phones Vs. Society1251 Words   |  6 PagesCell Phones Vs. Society: Have you ever seen a car accident caused by texting and driving? Have you ever had a conversation with someone where they pulled out their phone and completely disconnected? If so, you have felt a few of the many negative effects cell phones have on society. Today, technology is constantly evolving, taking new forms, updating, and finding its way into more and more of users lives. Most people are comfortable with this, especially the youth of today, as they have been aroundRead MoreDisadvantages Of Phones While Driving1181 Words   |  5 Pagesthe highly advancing world, people use mobile phones as a necessary tool to get through life. Some people rely on mobile phones more than others, but anyone will notice these rectangular devices in the hands of many individuals around the world. Mobile phones have the ability to perform long distance communication, internet surfing, and direct text messaging. These capabilities increase the efficiency of the lives of ordinary people. Although mobile phones assist with everyday tasks, they generallyRead MoreNomophobia1557 Words   |  7 Pagesincrease in dependency on technology and cell phones. According to an article, dated from from 2000 to 2004, there has been a 50% increase in the use of cell phones, ranging from 40 million to 60 million (Shuvra Mahmud). That was ten years ago, so the changes now must have increased even more. Similar to the increase in cell phone usage, there has also been an increase in the belief and diagnosis of nomophobia, the fear of being without a person’s cell phone. Although some scholars have argued thatRead MoreTechnology And Its Impact On Society1596 Words   |  7 Pagesto bring different levels of anxiety. In agreement, many people are relying too much on technology to solve their problems and anxieties. People within society seek technology to help relieve anxiety, yet they do not realize that they are creating new anxieties such as trying to pursue acceptance from others, permanency of the internet, and connectivity to everyone. Technology is powerful. Yes, it is a life saver when wanting to remember important dates, making phone calls to friends and family atRead MoreCell Phones have become a Part of Everyday Life1002 Words   |  4 PagesIssue Statement. Cell phones have become an everyday part of life. The cell phones original purpose was for mobile verbal communication. Today, there are multiple purposes for cell phones which are verbal communication, email, social media, apps, and text messaging. Verbal communication no longer is the only way to communicate anymore rather text messaging today has become the preferred form of communication among college-aged youth and young adults. Although text messaging has become the most preferredRead MoreEpidemic Levels of Addicted to Cell Phones1556 Words   |  6 Pages Cell Phone Addiction There is a growing problem that could reach epidemic levels in the next ten years. Its an addition effecting men, woman and children. Were talking about cell phone addiction. You might question the validity of this, but when you stop and really think about how far we have come with the advances of cell phones, the dots start to connect; the amount of people using phones, the purpose of the phone, how the younger generation perceives their phone and the profits to be made

Advabtage and Disadvantage of Branding Free Essays

Everyone from countries to political parties to individuals in organisations is now encouraged to think of themselves as a brand, in which have seen the obvious success of the brand concept in past years (Geoffrey R. , 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the advantages and disadvantages of branding. We will write a custom essay sample on Advabtage and Disadvantage of Branding or any similar topic only for you Order Now 2. Brands and Branding Some analysts see brand as the promise of something.That something is intangible, but it could be a guarantee of quality, a sense of prestige, or of heritage. Everything the customer experiences in the process of evaluation, trial, purchase, and adoption is a verification of the original promise (Chuck Brymer, 2003) (see Figure 1). Over time, brands have become important as they set an expectation of quality or price. Figure 1. The promises and verifications of a brand Source: Chuck Brymer (2003) Brands and Branding-What makes brands great. P. 69 Today brands represent more than a product, service or brand identity.As Melissa Davis pointed out that a brand is synonymous with the business and the style behind the product or service; it involves the people working for the company and a philosophy and spirit that sustains. Bands offer sets of values, a vision and even an attitude. The interaction between the brand and consumer is at the heart of managing the brand perception. This is where branding happens: it is the communication that aids create and sustain a relationship between the organisation and its customer (Melissa Davis, 2005).Thus good branding should engage. Branding is very important because its relationship and impact on the world we live in. To each company, it is particularly important in helping position the product in the minds of the product’s target market. The combined value of the world’s biggest brands is fundamental to the global economy that brands are now one of the most powerful tools in the world and account for one-third of the world’s wealth. The statistics has shown that the annual income of the five largest business corporations are more than double the combined Gross National Product of the 500 poorest countries (Rita, C. and John, 2003). It is hence that brands have the influence and power to change society, as the role of branding has increased in scope and significance. The most well-known company to brand components is Intel (Ranked No. 7 in Table 1) with its famous â€Å"Intel Inside† slogan. Intel’s success has led many other business-to-business companies and even non-profits to incorporate branding within their overall marketing strategy.In terms of marketing value of a brand, known as brand equity, is constituted of five main factors: brand awareness, perceived quality, strong brand associations, high brand loyalty and other assets such as legal protection and a good distribution network (Aaker, 1991). The following Section will describe how branding strengthen brand equity for enormous benefits. RankBrandCountryIndustryBrand Value in Millions 1 United StatesBeverages$70,452 2 United StatesBusiness Services$64,727 3 United StatesComputer Software$60,895 United StatesInternet Services$43,557 5 United StatesDiversified$42,808 6 United StatesRestaurants$33,578 7 United StatesElectronics$32 ,015 8 FinlandElectronics$29,495 9 United StatesMedia$28,731 10 United StatesElectronics$26,867 Table 1. Best global brands 20100 Source: Interbrand 2010 Website 3. Advantages of Branding Branding can carry different benefits for all parties involved in the exchange process and in theory branding makes it easier to buy and to sell a product (Brassington Pettit, 2003).It is therefore important to look at the benefits of branding to consumers, organizations (manufacturers and retailers) and society respectively. In today’s competitive and crowded marketplace, branding creates customer value b ecause it reduces both the effort and the risk of buying. It helps in faster spreading of product knowledge, which helps the consumers to decide in favor of the brand over the others available in the market. When someone goes shopping at Morrison for example, strong brand names make it easier for the customer to locate and identify the suitable product needed.It promises and delivers high level of assurance to consumers. Branding may also enhance the customer’s experience aesthetically and psychologically (Melissa Davis, 2005); through branding, consumers can form some sort of attitudes and feelings towards the product. This builds brand loyalty towards the brand by the consumer, which assists decision making by building trust, familiarity and assurance of a certain standard. It is the way of expression of individual’s personality and what they stand for. To some extent it meets the aspirations of customers as well.That is why people regularly ask for a ‘Coke’ rather than a cola. Furthermore, Branding increases the innovation potential of manufacturers, and leading to more variety and consumer choice. From a manufacturer’s perspective, branding has distinct advantages in many ways. By observing the brand equity and benefits of branding listed in Table 2, the main interest of branding to a manufacturer is that it builds a high brand loyalty; in turn generate higher and more stable sales and profits. High brand loyalty can help the consumer to overcome any price change of the product.In recent years, Nike and Sony have been able to establish such strong brand loyalty that price changes for a particular product might not matter too much in the consumer’s mind. Brand loyalty also can reduce the marketing cost, because it is cheaper to retain an existing loyal customer than to attract a new one. Meanwhile, branding raises brand awareness which gives the manufacturer and the brand a sense of trustworthiness and the image of commitment. Well-known brands also bring about more interest and trust by retailers, and make easier access to the distribution channel. It ill be more support from the distribution and makes the manufacturer hold power to competitive actions. Brand equity componentsBenefits Brand awareness? Brand in evoked set ?Influence on attitude and perceptions ?Anchor for associations ?Signal of substance/commitment High brand loyalty? Reduced marketing costs ?Trade leverage ?Attracting new customers ?Time to respond to competitive threats Perceived quality? Price premium ?Differentiation/positioning ?Channel member interest ?Brand extension potential Strong brand associations? Differentiation/positioning ?Memory retrieval potential ?Brand extension potentialTable 2. Brand equity components and branding benefits Source: Patrick D. P. and Maggie G. (2004) Marketing Communications. P. 57 Another important advantage of branding to the manufacturer is that it helps the marketing manager when determining a competitive strategy for the product. Branding makes product positioning efforts more effective. When customers link benefits with a particular brand, the brand may have attained a significant competitive advantage. In the other words, a brand can stay in the crowded market longer and more profitably because it has been created properly by effective branding.Simultaneously, manufacturers can charge a premium for the brand such as Mercedes Benz, Louis Vuitton, De Beers, because the valuable product they provided can be reliability, safety, and more pleasure with prestigious services. Moreover, manufacturers that develop a successful brand can extend the brand by adding new products under the same â€Å"family† brand. Such branding may allow manufacturers to introduce new products more easily as the brand is immediately recognised by the consumer since the brand is already accepted within the market. Successful brand – Kellogg’s is a good example of this.It has a range of breakfast cereals all under the Kellogg’s brand umbrella. Each product has its own marketing budget and often competes for a similar consumer. Over time each of these products became a brand in its own right. Each of these Kellogg’s brands has taken on a life of its own to such an extent that they have been extended into the growing breakfast snack bar market (Melissa Davis, 2005). For the retailers, branding improve the image of the store, and attract customers. And as branded products are advertised and promoted, they can benefit from lower selling costs and a higher inventory turn. . Disadvantage of Branding Apart from the power and attractiveness of branding, while there are some disadvantages of branding as well, This Section will examine those drawbacks and challenges. In fact, branding can be very expensive because costs of marketing and advertising tend to increase. It leads to the average cost of the product goes higher and in many instances the consumer has to bear the cost. The large companies have huge branding budgets in the millions and tens of millions, but they are relatively large for most small businesses.The branding process must be outstanding and professional, or a few things will happen: prospects will pass on the products or services and go to the competitors. The company may not earn the price they are worth. And the company will have a very hard time building reputation. Most importantly, the company cannot sustain the pressure of additional expenses. Take Nissan case for example, in 1982, Nissan decided to change the name of its U. S. entry from Datsun to Nissan, the name by which the car was marketed in Japan. Over $240 million was spent on name change advertising campaign. By 1984, the Datsun name had completely disappeared. But a national survey in the spring of 1988 found that the Nissan name was no stronger than a brand name that had been dead for 5 years. It seems likely that the advertising for name change was much less effective that prior advertising. In addition, $30 million was spent just on changing dealer’s signs. The biggest cost, many hundreds of millions during these years, was the lost sales caused by name confusion. In total, the name change surely cost over $500 million and very likely it involves well over $1 billion (Aaker David, 1993).In many situations, a higher budget does not guarantee success and therefore is a loss of resource for the company. As the expense to retain the brand in customer’s mind space increases, it becomes difficult to sell the brand at a lower price. And a strong brand is memorable, but people still need to be exposed to it, this often requires a lot of advertising and public relations over a long period of time, which can be very costly. The process of branding will usually take a long period of time to reach full effectiveness.As well as creating a brand and updating the signs and equipment to expose it to the potential customers, it is commonly shown that people need to see an advert at least three times before they accept it, which means the company will need to advertise and promote the brand for a considerable amount of time before it will become well known. It is also felt that consumers become loyal to established brands and may not be willing to shift to new brands, which may prevent the new producers from entering the market and result in consumer exploitation by the market leader.Brand ing tends to increase product price, and may lead to decreased product quality eventually. Some companies disturb what made their brand great in the first place and run risk of breaking its promise. This causes erosion of the original brand idea that marginalises the customer experience. The result is that standards of products and services all go down. The expectations of loyal customer and new customer can not meet. Once a brand loses touch with its customer or ignores a potential new audience, it has lost relevance.Often the lost leadership is taking the brand for granted which treat the asset as a cash cow (Melissa Davis, 2005). 5. Conclusion Brands now play to people of every generation, social class and culture. Brand equity is the positive differential effect that knowing the brand name has on customer response to the product or service. A brand with strong brand equity is a very valuable asset. Branding is the long haul making business sustainable. It marks the future of the product and service and is the mirror of its success or failure (Melissa Davis, 2005).It is the mirror that reflects the reason of the corporation existence; it is how people perceive the corporation and it is what makes their product different and desirable by customers. But branding is not everything; companies may spend millions on creating a brand and millions more on maintaining and sustaining a brand, but equity in the brand can be lost more quickly if a brand consistently fails to engage its consumer, or if its behaviour is inconsistent with its message and values. Even so, the advantages of branding are more outweighed than its disadvantages. The key point is how to manipulate proper branding strategies under the feasible environment. Successful branding is paramount to a company’s success. Branding has been in existence for hundreds of years and has developed into modern concept that can be applied to anything from products and services to companies, not-for-profit concerns and even countries (Rita, C. and John, S. , 2003). Today most of the world’s greatest brands are American owned (as showed in Table 1), may because of America’s political, commercial and social system.But the knowledge and practice of what creates great brands can be (and is now increasingly being) applied around the world. Additionally, in this â€Å"globalised† world, nations need to compete with each other for the world’s attention and wealth. Active and conscious nation branding can help them do this, and at its best, it presents an opportunity to redistribute the world’s wealth more fairly in the future (Rita, C. and John, S. , 2003).   How to cite Advabtage and Disadvantage of Branding, Papers

The Problem of Lack of Trained Staff in Queens Hospital

The greatest problem that has adverse effects on service delivery at Queens Hospital is lack of properly trained staff. In the smoking cessation department, the employees and volunteers have not undergone the necessary training especially with regards to handling special cases such as mentally disturbed clients.Advertising We will write a custom term paper sample on The Problem of Lack of Trained Staff in Queens Hospital specifically for you for only $16.05 $11/page Learn More They therefore tend to work with the assumption that all clients are of sound mind, and overlooking the possibility of having clients who have fallen into the smoking addiction as an escape from other distressful situations (Green, 1998). Lack of proper training and education comes in many ways including hiring non qualified staff and cutting costs in the training department which limits the number of staff who are trained. This has a negative effect on service delivery to clients since they are not able to receive quality services in a professional way. Lack of professionalism is exhibited in different ways such as not maintaining confidentiality with regards to client information. This means that most of the times information on the clients is leaked out hence killing the confidence of the clients towards the organization. As a result, most people are not comfortable giving out personal information and this is usually mandatory in such agencies where they offer rehabilitation services. Without such information it becomes difficult to provide the necessary help to the clients and this implies ineffectiveness. The key players and stakeholder in the organization The key players in this organization include the social workers, the management of Mount Sinai school of medicine and Queens Health center management. These three players are required to work hand in hand with each other to ensure the success of the smoking cessation program. The responsibility of the social workers is to do the ground job which includes reaching out to the community and bringing the program to their attention. As a result of this, smoking addicts in the community will learn of our existence and they will enroll to the program (Green, 1998). Social workers are also the ones who facilitate the programs and do follow ups on clients who have already completed. They therefore work with the clients directly and hence determine whether the clients will leave satisfied and recommend others to the program or whether they will have a bad experience hence discourage other people from joining. Queens Hospital center management on the other hand provides the facilities required by the social workers to conduct these activities.Advertising Looking for term paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More They provide financial support and besides that they also offer medical services when required to do so. Some pat ients for example suffer distress as a result of the withdrawal syndrome and hence require further medical attention. Mount Sinai school of medicine as a stake holder provides educational materials to both the clients and the social workers. This comes in form of study texts, research materials conducted from the institution and stationery. From this therefore, it is clear that these three players have to work hand in hand to ensure the program runs successfully and the clients are satisfied with the services being offered. This strategy should therefore aim at synchronizing the three so as to increase efficiency in the organization. Goals of the planned changes The changes that we are anticipating to put in place are aimed at increasing efficiency and ensuring that the three stakeholders work together to ensure client’s satisfaction. This means that the strategies to be put in place should be fair and accommodative to all parties to ensure that they are satisfied hence being able to provide satisfactory services to the clients. A good example of such collaboration is whereby Queens Hospital Center gets into an agreement with Mount Sinai school of medicine to provide students from the institution with internship opportunities. These are the same people who will be providing their volunteer services to the smoking cessation department. As a result of this, the smoking cessation department will benefit from the services and also from the materials provided by the institution in return. Queens Hospital center should also ensure that people working in the smoking cessation department have access to their facilities so that they can be able to deliver the services with little or no setbacks. Force field analysis of the problem The forces that are at work in this change program are classified into three categories namely the driving forces and restraining forces. Under driving forces, collaboration is the most important element of change required in this orga nization whereby the three stakeholders are required to develop working relations with each other. The second driving force is the need for training facilities and this can be done by ensuring that all social workers, interns and any other person in the department undergo special training on how to handle the smoking cessation program participants. This is because these people can exhibit different behaviors depending on how their bodies react to withdrawal from the smoking addiction.Advertising We will write a custom term paper sample on The Problem of Lack of Trained Staff in Queens Hospital specifically for you for only $16.05 $11/page Learn More The third force is the need for financial support to enable the program to reach as many people as possible, by providing scholarships to those people who need the program but are unable to afford it. The restraining forces on the other hand include time and lack of sufficient resources to commit to the proc ess of making these changes. Strategy for change using the force field analysis The first strategy in implementing these changes is increasing the number of social workers and volunteers in the department. This can be done by employing interns and volunteers who have been there for some time and advertising for more internship positions. This will also ensure that the students are willing to intern in the organization hence providing the extra man power needed. As a result of this, social workers will be able to attend the workshops hence get more enlightened. This will solve the problem of securing students from Mount Sinai school of medicine internship positions and that of understaffing. The other restraint which is financial will be addressed by involving the community. The organization can conduct garage sales within the affected communities and make the people understand that the proceeds will be directed to the smoking cessation program. This issue can also be addressed by in volving third parties such as donors to help raise the funds necessary to run the program. The table below shows the forces of change in action. Feasibility of the planned change and the possibility success The planned change of improving the services to the clients in the smoking cessation department is feasible since it involves the main stakeholders in the program. These are parties which directly benefit from the success of the program and hence will be willing to co-operate and make it work. Without the program, the social workers will be rendered jobless and the hospital will lose a lot in revenue. Mount Sinai school of medicine on the other hand will lose a teaching tool since they use the program as one of their references. From this analysis therefore it is clear that all the parties will work together to ensure that the program is successful in the sense that they are able to reach a vast number of smoking addicts in the community and make follow ups to ensure that they ad here to the cessation rules. As a result of this, we will get more referrals hence increasing the number of attendants and subsequently revenues.Advertising Looking for term paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Forces for Change Change proposal – Hire more paraprofessional to support students in reaching their highest potential – Forces Against Change Collaboration within the stakeholder institutions and individuals 5 Time restraint 4 Training needs 4 Lack of sufficient resources including skills, facilities and teaching aides. 3 Financial support 5 The high cost of hiring more staff 2 Increasing the number of social workers 3 Lack of mutual understanding among the stakeholders 4 Developing a code of ethical conduct to govern confidentiality issues 4 Resistance to change 3 Developing trust within the community 3 Lack of cooperation from the community 3 Encourage stakeholders to participate actively 5 Ineffectiveness in handling side effects. 4 TOTAL 29 TOTAL 23 Reference List Green, R. (1998). Skills for effective management of nonprofit Organizations. Washington, DC: National Association of Social Workers. Hardinal, D., Middleton, J., Montana, S., S impson, R. (2006). An empowering approach to managing social service organizations. New York: Springer Publishing Company. This term paper on The Problem of Lack of Trained Staff in Queens Hospital was written and submitted by user Giant Man to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Knowledge Management

Introduction In my line of work I routinely encounter managers who come to me in search of help to find the best approach to managing their resources. Invariably I am asked what the best tool, approach, method is, and you can fill in the blank here. This is what I have labeled the â€Å"what’s best† question. In answering this type of question I must determine the requestor’s requirements. Therein lies the answer to the initial question, what do you want to accomplish. The purpose of this paper is to compare two approaches to knowledge management. In so doing, we will examine concept definition and the selected solutions, problems faced and the effectiveness of each method. Concept Definition and Solutions The two consulting agencies shared the same concept of knowledge management. Their overall idea was to capture specific organizational knowledge an organize it and make it available to those who need access. The difference between the two projects came in the concept of the delivery system. Step Two Designs delivery concept was to capture the information contained in RTA’s employee’s minds as shown in the following excerpt:1 Much of this work involved converting tacit (undocumented) knowledge to explicit (documented) knowledge, as neither F1 help or the FAQs had previously been created within the RTA. We were lucky to have two of the most knowledgeable people in the RTA to act as subject matter experts, and much of the information came directly out of their heads. RTA’s newly captured knowledge was then loaded into a standalone database based on an XML-based publishing system. This database was then made available to the Newcastle call center employees. On the other hand, Navigator Systems knowledge delivery method was in the form of a web portal. The Frito-Lay portal basically links various corporate data information systems into a single front-end. Problems Faced and Effectiveness Frito-Lay had three ... Free Essays on Knowledge Management Free Essays on Knowledge Management Introduction In my line of work I routinely encounter managers who come to me in search of help to find the best approach to managing their resources. Invariably I am asked what the best tool, approach, method is, and you can fill in the blank here. This is what I have labeled the â€Å"what’s best† question. In answering this type of question I must determine the requestor’s requirements. Therein lies the answer to the initial question, what do you want to accomplish. The purpose of this paper is to compare two approaches to knowledge management. In so doing, we will examine concept definition and the selected solutions, problems faced and the effectiveness of each method. Concept Definition and Solutions The two consulting agencies shared the same concept of knowledge management. Their overall idea was to capture specific organizational knowledge an organize it and make it available to those who need access. The difference between the two projects came in the concept of the delivery system. Step Two Designs delivery concept was to capture the information contained in RTA’s employee’s minds as shown in the following excerpt:1 Much of this work involved converting tacit (undocumented) knowledge to explicit (documented) knowledge, as neither F1 help or the FAQs had previously been created within the RTA. We were lucky to have two of the most knowledgeable people in the RTA to act as subject matter experts, and much of the information came directly out of their heads. RTA’s newly captured knowledge was then loaded into a standalone database based on an XML-based publishing system. This database was then made available to the Newcastle call center employees. On the other hand, Navigator Systems knowledge delivery method was in the form of a web portal. The Frito-Lay portal basically links various corporate data information systems into a single front-end. Problems Faced and Effectiveness Frito-Lay had three ...

Biography of Musical Inventor Joseph H Dickinson

Biography of Musical Inventor Joseph H Dickinson Joseph Hunter Dickinson contributed several improvements to different musical instruments. Hes particularly known for improvements to player pianos that provided better actuation (the loudness or softness of the key strikes) and could play the sheet music from any point in the song. In addition to his accomplishments as an inventor, he was elected to the Michigan legislature, serving from from 1897 to 1900. The Life of Joseph H. Dickinson Sources say Joseph H. Dickinson was born in Chatham, Ontario, Canada on June 22, 1855, to Samuel and Jane Dickinson. His parents were from the United States and they returned to settle in Detroit in 1856 with the infant Joseph. He went to school in Detroit. By 1870, he had enlisted in the United States Revenue Service and served on the revenue cutter Fessenden for two years. He was hired at age 17 by the Clough Warren Organ Company, where he was employed for 10 years. This company was one of the largest organ makers in the world at that time and  made over 5,000 ornate inlaid-wood organs per year from 1873 to 1916. Some of their organs were purchased by Queen Victoria of England and other royalty. Their Vocalion instrument was a leading church organ for many years. They also began to manufacture pianos under the brand names of Warren, Wayne, and Marville. The company later switched to manufacturing phonographs. During his first stint  at the company, one of the large combination organs Dickinson designed for Clough Warren won a prize at the 1876 Centennial Exposition in Philadelphia. Dickinson married Eva Gould of Lexington. He later formed the Dickinson Gould Organ Company with this father-in-law. As part of an exhibit on the accomplishments of black Americans, they sent an organ to the New Orleans Exposition of 1884. After four years, he sold his interest to his father-in-law and went back to the Clough Warren Organ Company. During his second stint with Clough Warren, Dickinson filed his numerous patents. These included improvements for reed organs and volume-controlling mechanisms. He was not the first inventor of the player piano, but he did patent an improvement that allowed the piano to start playing at any position on the music roll. His roller mechanism also allowed the piano to play its music in forward or reverse. Additionally, he is regarded as the main contributing inventor of the Duo-Art reproducing piano. He later served as superintendent of the Aeolian Companys experimental department in Garwood, New Jersey. This company was also one of the largest piano manufacturers of its time. He received over a dozen patents during these years, as player pianos were popular. Later, he continued to innovate with phonographs. He was elected to the Michigan House of Representatives as a Republican candidate in 1897, representing the first district of Wayne County (Detroit). He was re-elected in 1899. Joseph H. Dickinsons Patents #624,192, 5/2/1899, Reed Organ#915,942, 3/23/1909, Volume-controlling means for mechanical musical instruments#926,178, 6/29/1909, Volume-controlling means for mechanical musical instruments#1,028,996, 6/11/1912, Player-piano#1,252,411, 1/8/1918, Phonograph#1,295,802. 6/23.1916 Rewind device for phonographs#1,405,572, 3/20/1917 Motor drive for phonographs#1,444,832 11/5/1918 Automatic musical instrument#1,446,886 12/16/1919 Sound box for sound-reproducing machines#1,448733 3/20/1923 Multiple-record-magazine phonograph#1,502,618 6/8/1920 Player piano and the like#1,547,645 4/20/1921 Automatic musical instrument#1.732,879 12/22/1922 Automatic piano#1,808,808 10/15/1928 Music roll magazine

James Booker Research Paper Example | Topics and Well Written Essays - 1500 words

James Booker - Research Paper Example ker recognize the art of music playing like never before and although he was pretty talented himself recognition of music at such an early age made that him the musician he was at his prime. Rightfully so music influence in the life of James booker was effectively extended with a saxophone being gifted to him by his mother as a birthday present. He spent greatest of his juvenile age ashore on the Mississippi Gulf Coast, while at the place his father pastored a church. Although receiving a saxophone in in his age his talent with the instrument was somewhat modest but all the while he truly and to the best of his abilities demonstrated a resilient concern in effectively playing the keyboard. It is safe to complement that his first musicals came by performing with a mere organ in his father’s church sermons. The return to his originated birth place the city of New Orleans came in the preliminary rounds of the adolescence age, and he successfully completed his elementary schooling form the prestigious Xavier Academy Institute. He academized many particular fundamentals of the keyboard playing panache from Tuts Washington and Edward Frank. Booker illustrated to become one of the best and utmost masters of classical music and hence was paraded to play Bach and Chopin as one of his ideal composers along the way of his career. He further to such feats he correspondingly become proficient at and committed to memory the more challenging solos of Erroll Garner, and also some enhancing material by Liberace. Booker’s imperative systematic circumstantial upbringing in close to the collected works of many piano masters had fundamentally empowered him to easily and most notoriously create unique, original and conspicuous understandings, implementation and interpretation of jazz and other supp lementary American prevalent music. These recitals and performances by booker shared essentials of stride, blues, gospel and Latin keyboard flairs. Booker debuted his recordings the

Abortion and Nurse's Conscientious Objection Essay

Abortion and Nurse's Conscientious Objection - Essay Example The question of this essay is regarding legality of abortion and nurse’s right of objection. Two Roman Catholic nurses recently won the right not to work in an abortion clinic, which is not new considering the right of conscientious objection to abortion on religious or ethical grounds, was written in an act of 1967. "No person shall be under any duty, whether by contract or by any statutory or other legal requirement, to participate in any treatment authorized by this act to which he has a conscientious objection."(The Gaurdian,2011) But this statement is modified in the cases where mother’s life is at stake. There are several conceptions of conscience. Some are religious and some are secular. According to some conceptions identify conscience as a faculty that discerns moral truth or makes ethical judgments. For some it has no importance when it comes to the decisions already made by law or Governmental rule.(The Gaurdian,2011) Abortion is however, one of the most ethi cal dilemmas faced by the society for decades. There are many strong arguments about the issue for those who are in favor or against it. Abortion is a pregnancy termination, an ending of a life that has just begun. Social and personal issues are the main causes of abortions. Such as more then 60% of abortions are caused on single woman. Arguments which takes place mostly against abortions are that growing embryo is living being with a heart beat and it is unmerciful to kill an unborn child whereas, abortion is not a solution for the financial problems of mothers, adoption is the relevant solution for that. According to an obstetrician nurses don’t need to be bothered by the rightness or wrongness of abortion, it is the decision taken by physicians and nurses do as they are told. Why should they discuss the pros and cons of abortion when the decision lies in the hands of church or other Governmental organization? So if an abortion is decided then nurses have no right to object to the decision. These are the reflections of some of the attitudes of health care professionals. However, as a health care professional, nurses have a right as well as responsibility to judge their attitudes towards abortion, both personal and professional integrity relies on them that they provide, on the basis of their knowledge and integrity, participate in care of patient only in therapeutic ways.(Bosek,2007) According to the  Abortion Law Reform Bill 2008  legalized abortion in the State of Victoria, Australia. Section 8,  of the bill demands that physicians, who object to abortion for reasons of conscience must refer a woman to a colleague or another physician, who has no such objections in order to facilitate with the abortion procedure, and requires physicians to perform abortions if necessary "to preserve the life of the pregnant woman."   Many physicians who object to abortion also object to transfer for abortion on the grounds that to refer or otherwise facilita te the procedure makes them ethically complicit in it. A number of individuals and groups have spoken out against the bill, often for a combination of reasons. (Legal Commentaries.2008)). Not only physicians but also nurses have a responsibility in this scenario and there are a number of reasons why they can not ignore the question of abortion. Conscientious objection in medicine is the idea that a health care provider can refrain from offering certain types of medical care with which he/she does not personally agree. These include services which are although legal and medically appropriate such as abortion or sterilization. On one hand ANMC code of ethics state that nurses are to respect the wishes of their patients as long as they are

Free College Essays - Hindu Influence in A Passage to India :: Passage to India Essays

A Passage to India - Hindu Influence Several different literary elements work in tandem to produce the magic seen in E. M. Forster's A Passage to India. Because this novel was presented to the world less than a decade after World War I, the fantastic and exotic stories of India seized the attention of the relatively provincial society of the day, and the novel's detailed presentation of Hinduism certainly excited the imaginations of thousands of readers. Benita Parry supports this assertion when saying, "Hinduism takes its place at the core of the novel just as it lies at the heart of India" (164). How powerful was Hinduism in India? Historians have pointed out that the Indian masses united with strength only when Gandhi appealed to them through Hinduism (Parry 164). With this in mind, it seems reasonable for Forster to devote much energy to portraying the Hindu religion. Furthermore, Forster himself expressed that he viewed himself as on "nearer nodding terms with Krishna (the Hindu god of literature, art, music, and dance) than with any other god" (McDowell 105). The clash between Hinduism and Christianity in A Passage to India parallels the conflict between the Indians and the English. Hinduism is best represented in the novel by Professor Godbole, and Christianity is epitomized in Mrs. Moore. Mrs. Moore comes to India with the kindness and understanding heart of a devout Christian but leaves morose and peevish. Perhaps she is haunted into this state by Professor Godbole's strange song: "At times there seemed rhythm, at times there was the illusion of a Western melody. But the ear, baffled repeatedly, soon lost any clue, and wandered in a maze of noises, none harsh or unpleasant, none intelligible.... The sounds continued and ceased after a few moments as casually as they had begun - apparently half through a bar, and upon the subdominant" (84-85). When Godbole explains that his song is about a milkmaid begging for the Krishna's assistance, and Krishna's failure to appear, Mrs. Moore asks, "But he comes in another song, I hope?" to which Godbole immediately replies, "Oh no, he refuses to come. I say to him , Come, come, come, come, come, come. He neglects to come" (85). It is this song that forces Mrs. Moore and Adela Quested into emotional cocoons from which they only escape to meet horrible circumstances: Mrs.

The Walt Disney Company Case Study

BUSMRH 4490 Strategic Management Case 2 The Walt Disney Company: The Entertainment King Kaitlyn Kisiday Alex Maicks Chelsea Parker Jonathan Russ Ryan Terek 1. ) Why has Disney been successful for so long? Disney has sustained prolonged success for a variety of reasons. One source of success was the way Walt and Roy Disney decided to manage the company internally when the organization was founded in 1923. Disney emphasized teamwork, communication, and cooperation in the workplace to make employees feel valued and strengthen their commitment to the company.These values remain at the core of Disney’s corporate culture, and have been formally incorporated into their new-hire training program at the company’s corporate university. With the use of animation, Disney can control an entire entertainment experience, unlike actors, because cartoon characters and their environment can be created and controlled by imagination. Disney’s most distinct corporate skill, according to former CEO Michael Eisner, is the ability to manage that creativity. Eisner encouraged innovative ideas and was protective of the company’s creative efforts even at their earliest development.Emphasis on this development allowed Disney to take advantage of opportunities in the market and often become the first mover. Disney has proved successful at determining which advantages would be sustainable and which should only be temporary. The main contributors to prolonged success have been the results of the key strategic decisions made by the organization regarding diversification. Disney has used diversification to create additional sources of revenue beyond cartoon shorts and feature films by expanding vertically into television, theatre, retail, and the internet.Creating divisions outside production, such as Disney Music Company, Disneyland, Disney Cruises, and DisneyQuest, created cross-promotional opportunities among Disney’s products, services, and strengthened t he brand itself. Disney’s ability to effectively manage both vertical and horizontal integration into a wide array of business activities and projects continues to drive the company’s progress and profit. 2. ) What did Michael Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years?Michael Eisner entered Disney as CEO in 1984, and committed his efforts to producing annual revenue growth and return on stockholder equity in excess of 20%. He also pledged to strengthen the Disney brand and protect corporate values of quality, creativity, entrepreneurship, and teamwork. Believing that â€Å"managing creativity† was Disney’s most unique corporate capability, Eisner was to able harness Disney’s creative and innovative capabilities to maximize profits from new and existing operations. Rebuilding the strength of their television programming and films was an important part of this strategy.Disney increased its pr esence on network television to re-establish Disney as a producer of quality programs, and increase demand for Disney’s other entertainment ventures. The Disney Sunday Movie, debuted on ABC in 1986, and was followed by the popular Golden Girls on NBC, and production of syndicated non-network shows. Disney also increased their screen presence and generated revenue by selling older programs to other networks through a newly created syndication operation. A struggling movie division produced two films, held only 4% of box office share, and generated a profit of only a $1 million 1984 [Exhibit A, page 6].To increase film output, Eisner used the Touchstone label to compete in new segments of the film industry, predominantly comedies, without diminishing Disney’s core audience. These films were produced on moderate and closely managed budgets with intent to be profitable rather than to become the next box-office juggernaut. Disney also increased the output of their animated films though investment in new technology and human capital and the decision to release these films every 12 to 18 months, versus every 4 to 5 years.After four years, the Disney film division reached an averaged output of 15 to 18 films per year, produced the highest earning film in 1988, Who Framed Roger Rabbit, and became the market leader with 19% box office share. Most impressively, income from the movie division grew from $1 million in 1984, to $34 million, $54 million, $131 million, and $186 million in each corresponding year. Income from Disney theme parks increased more than 200% during Michael Eisner’s first years, from $186 million in 1984 to $565 million in 1988 [Exhibit A, page 6].New national advertising, increased park capacity, expanded hours of operation, and increased ticket prices contributed to the short term increase, while investments in new attractions, event spaces, and hotel development would help sustain steady profits into the future. In 1984, income from consumer products totaled $54 million [Exhibit A, page 6]. The new leadership and direction of the company under Michael Eisner from that time renewed the strength of Disney’s brand equity. A stronger brand supported development in the consumer products division of the â€Å"retail as entertainment† concept.The Disney Store, launched in 1987, achieved twice the average rate of sales per square foot in the retail industry. By 1988, income from consumer products totaled $134 million, increasing by more than 140% during Eisner’s first years as CEO. Successful leadership by Michael Eisner at Disney’s top resulted in financial success at Disney’s bottom line. Disney’s net income increased from $242 million in 1984 to $885 million by 1988. Over the same period of time, income growth averaged 40% each year, and Return on Equity reached 24% and 25% in 1987 and 1989, respectively. 3. Does Disney pursue vertical integration? Apply transaction co st economics to understand Disney’s vertical expansion decisions. Disney pursued vertical integration in a variety of ways. Aside from cartoon shorts and animation films, Disney expanded to enter the television, internet, and theme park markets with creations such as Disneyland, DisneyQuest, and the Disney Channel. Disney saw the internet as a possible distribution channel for its film library and its sports and news programming. Disney believed that the internet would soon be where entertainment in the home consolidates.Disney also pursued forward vertical integration. Disney ended their relationship with distribution partner RKO in 1953 and created Buena Vista to save distribution costs for their animated films. Disney was able to save ? of their gross revenues due to this decision to distribution their movies themselves. Disney also further improved the bottom line by avoiding exorbitant salaries by developing the studio's own pool of talent. Disney also employed forward i ntegration through the initiation of Disney Stores.This provided Disney with a wholly owned retail outlet to distribute product through that generated sales per square foot at twice the average rate of traditional retail. Disney Stores allowed Disney total control of customer experience and brand management in that space. The EuroDisney project is an example of Disney’s use of vertical disintegration. Although responsible for the design, development, and operation of the park, Disney did not have a majority ownership. Investment from outside parties limited their initial investment and share of risk.Disney chose to give up sole claim to the profits of EuroDisney in exchange for a fixed percentage of ticket sales and revenues. In many its operations, Disney employs a vertical integration strategy because it eliminates much of the transaction costs that come from working with the market, such as the possibility that the markets may fail. Creating contracts is another cost, as c ontracts take time and are difficult to form in a way that satisfies both parties involved, in an attempt to cover all possible contingencies. In addition, companies have their own, unique motives.When working in the market, there is always risk these other companies will work in their own favor as they come across opportunities that only benefit them. Also, Disney is very committed to holding to their values. This may create another cost in the form of conflict because they may come across differing views and cultures with other companies that do not run their business the same way. 4. ) What corporate strategy does Walt Disney employ? Identify and explain all types of diversification/integration within Disney’s overall corporate strategy.Disney employs both vertical and horizontal integration as part of their corporate strategy. The Walt Disney Company pursues a highly differentiated strategy, operating primarily in five distinct segments: Theme Parks and Resorts, Consumer Products, Media Networks, Studio Entertainment, and Internet and Direct Marketing. Theme Parks and Resorts is Disney’s second highest grossing segment. Included under this segment are all Disney Theme Parks, with the exclusion of EuroDisney, and all other resorts and resort activities.Sports teams, the Anaheim Mighty Ducks and the Anaheim Angels, as well as regional entertainment facilities like ESPNZone and DisneyQuest, are within this business line. Media networks, Disney’s highest grossing business line, can be broken down into two subcategories: Broadcasting and Cable Networks ; International. Broadcasting consists of ABC Television and Radio Network along with associated TV and Radio stations. Cable Networks and International includes ESPN, Disney Channel, Toon Disney, and SoapNet. Various newspapers and periodicals acquired through the ABC merger also fall into this business line.Studio Entertainment is a very diverse segment including: Television, Film, Home Vid eo, theatrical, and music production, as well as, distribution and syndicated TV. Disney has created or acquired multiple movie production companies including Walt Disney Pictures, Touchstone, and Miramax, each company producing a very distinct product with a separate target audience. A similar pattern is identifiable with Disney’s various music production companies; each produces a distinct product with a distinct target market. Television production includes program development in the form of live-action, animation, and pay television services.Consumer Products consists primarily of licensing arrangements with various retailers, promoters, and publishers, where Disney allows third parties to use â€Å"Walt Disney†, Disney characters, and other intangible properties for specific purposes. Consumer Products also includes Disney Stores, Disney’s direct retail outlet. Finally, Disney also produces books, magazines, and audio and computer software for entertainment and educational purposes. Internet and Direct Marketing includes all of Disney’s’ online activities as well as the Disney catalogue. This includes entities such as the Disney catalogue, ESPN. om, Disney. com, GO. com, Etc. Aside from all the aforementioned business activities, Disney is or has been involved in many more projects and lines of business. Disney started an in-house travel company to work with travel agents and airlines to draw customers to Disney Parks and Resorts. Disney created the Disney Development Company to find the best way to utilize Disney’s unused acreage. Disney also has been involved in timeshares, night clubs, theatre operations, Disney On-Ice, and the Disney Parade. 5. ) Evaluate the benefits and costs of each type of diversification.From this analysis state and justify (through quantitative analysis) whether Disney is creating or destroying value via diversification? After analysis, Disney has an obvious benefit of diversification, m ainly because it allows them to expand their initial business idea into several different markets. Disney was able to take a relatable set of characters and ideas in the film industry, and not only maximize the profits from those characters in the form of amusement parks, resorts, and other entertainment facilities, but also expand their business into other markets which may seem nrelated. While the initial start-up cost and recurring operating costs of theme parks, studios, and media networks are high, they have proven to be one of Disney’s highest grossing business ventures. For example, in 2000 theme parks generated $6. 803 billion in revenue and operating income of $1. 62 billion [Exhibit A, page 6]. These theme parks help create and support much of the Disney brand that people think of today, which is one of their strongest sources of value. In the media networks, Disney earned $9. 615 billion revenue in 2000 and produced an operating income of $2. 98 billion. The benefi t of this venture is that Disney is able to spread their brand across the country by reaching cable audiences with the Disney Channel and ESPN stations, as well as local viewers, after their purchase of ABC. Once again, the costs and risk of creating a channel and buying a major television channel comes with high cost, yet Disney is still able to make a profit from this segment of their business. While the film industry had revenues of $5. 994 billion, expenses for the segment are high as they only saw an operating income of $110 million.This is one of Disney’s original lines of business, but it appears Disney has peaked in this segment. Even though profits aren’t as high as other segments of their business, the benefits of this segment still outweigh their costs. Additionally, due to the relatively cheap cost of consumer products line, in 2000 Disney was able to record an operating income of $455 million and with revenues of $2. 622 billion. Disney benefits by selling products related to their highly desired brand, and for a relatively low cost.Unfortunately for Disney, their internet and direct marketing line saw an operating loss of ($402) during 2000, the fourth consecutive loss for this segment. Disney once again tried to carry success over from their well established brand into a new segment. However, the costs and demands of owning and running an internet and direct marketing line appear to be outside of Disney’s core competencies. Even though they may have foresight to predict the importance of e-commerce in retail, Disney has yet to make a profit of this segment.Further supporting the benefits of Disney’s diversification is Disney’s Index on the S;P 500, having reached over 1,000 for the last three years of data provided (1998-2000. ) These marks were the highest Disney has ever reached in this Index, according to the data provided, and achieved at the height of Disney’s diversification. This upholds the posit ion that Disney does produce value through its diversification into many different business ventures. 6. ) Which expansion modes have Disney utilized to implement its corporate strategy?Use facts from the case to identify the benefits and costs of each expansion mode. Disney has pursued three primary forms of expansion: Vertical expansion, Horizontal expansion, and Geographic expansion. Vertical and Horizontal expansion refer to Disney’s various product and business lines, and geographic expansion refers to Disney’s physical presence. Disney owns or has licensed parks on three different continents. By expanding geographically, Disney has become one of the most recognized brands in the world, in large part due to their physical presence.By having operations in multiple counties in several parts of the world, Disney is able to gain expertise and knowledge that can help it more closely connect it to its target market. Creating new parks, resorts, or other entertainment fa cilities carries huge initial start-up costs and recurring fixed costs. It also adds numerous employees and operations that can become difficult to manage efficiently. Expanding horizontally allows firms to take advantage of economies of scale by lowering the average cost per unit by spreading fixed costs over greater production.Another key advantage is the potential to gain new distribution channels. Following the ABC merger, Disney gained over 20 radio stations and many print media outlets. Seemingly, the primary motivation for Disney to integrate horizontally appears to be for economies of scope. Economies of scope is the utilization of a wider array of available resources to new create synergies. After Disney merged with ABC, they were able to utilize economies of scope through cross-promotion. They could advertise and tie-in Disney products on the acquired ABC media outlets and vice versa.Another advantage of vertical integration, made obvious through the merger with ABC, is th e gain in market share. Though not stated explicitly, it’s not difficult to image that Disney may have gained substantial power in negotiations with cable and satellite television providers after merging with ABC. A major cost of horizontal integration comes from a new, bloated company. Departments become redundant across the organization, and the company becomes inefficient. Acquisitions like this also are accompanied by months and months of paperwork that ultimately distracts from the company’s primary operations.Disney and ABC were forced to mesh together two distinct corporate cultures. This can irritate and de-motivate employees, ultimately causing further inefficiency. Vertical expansion can create better coordination within the supply chain. When Disney created its own distribution company, Buena Vista, they were able to directly control all operations involved in the distribution of their media, eliminating the potential costs of negotiations and hold-ups. Anot her benefit captured by creating Buena Vista was the ability to capture downstream profit margin.Vertical expansion could eventually lead to Disney gaining more core competencies. Achieving lower unit cost, better coordination, and increase in core competencies create higher entry barriers for potential competitors. Vertical integration can also cause a firm to become too large and complex to efficiently manage. Owning and operating completely different business’ under the same corporation requires expertise in many different areas be successful, which can be a substantial cost. Exhibit AThe Walt Disney Company Financial Data, 1983 – 2000 ($ millions)

Analysis Of Elisabeth s Criticism Of Descartes Mind...

Rosa Dale-Moore PHIL219 Paper #1 February 29, 2016 Princess Elisabeth’s Criticism of Descartes’ Mind-Body Dualism Renà © Descartes’ seventeenth century philosophy receives much of the credit for the basis of modern philosophy, specifically his argument that the body and the mind are completely separate substances, each with its own independence from the other, also known as dualism. Descartes was educated in the Aristotelian and Greek tradition, and those ideas influenced his dualist thought. In Meditations, Descartes focused on dualism in the context of human consciousness. While the work is organized in separate ‘Meditations’, and Descartes’ main motivation for writing it was likely philosophical exploration, there are mentions of God in the part of Meditations on dualism, because the separation of mind and body often leads to the necessity of the existence of a soul, and therefore gave itself nicely to a seventeenth-century theology. Despite its organic religious affiliation, Meditations was not universally agreed upon, or even well liked, specifically by people w ho believed that the body and the mind, everything that makes up a person, is the same physical substance. Among these disbelievers in Cartesian dualism was Princess Elisabeth of Bohemia, a staunch materialist who responded to Descartes’ work through a series of letters. Elisabeth’s doubts of Descartes’ dualism remain one of the greatest arguments against substance dualism. Descartes argues that the mind and