The influx of foreign worker Essays

The deluge of remote specialist Essays The deluge of remote specialist Essay The convergence of outside laborer Essay Then again, pace of jobless Malaysian increments as Job open door being removed. The business like to recruit remote laborers as they are happy to acknowledge lower pay from local people particularly In the lower talented Jobs. Therefore, the Jobs opening for local people are decreasing as they need to contend with the outsiders . The weight will be put on the administration as social government assistance costs will be higher. The convergence of outside specialists coming to Malaysia will likewise cause decreased national pay. Presumably the fundamental driver of their coming is to work and get by. This has brought about colossal outpouring of Malaysian money to the outside specialists starting point nation and diminishes the benefits of Ringing Malaysia. One significant downside is that the laborers should send some cash compensation back to their nation of origin for their family, rather than spending it. Another point Is that the Increases of crime percentage In our nation. There are outside specialists who come here don't have sufficient wages and don't have a Job for retrain period . Therefore, they will confront money related troubles as the average cost for basic items will be the weight. Subsequently, Involving in the crimes happen, for example, thievery, burglary lifting, assault and mobs. Crimes that frequently happen compromise their own wellbeing as well as will influence the picture of our nation. The inundation of outside laborers into Malaysia is anything but another wonder. Taking a gander at the worry issues, it is an errand for the administration to scan for a component so as to connect with and control this marvel before it become more awful. Dominant part of network consider them as troublemakers who ought to be discarded. Notwithstanding, are remote laborers just have an unfavorable impact, or Is It something acceptable comes regardless of the nearness of these outside specialists? All in all, its critical to have some power over the utilization of remote specialists and to ensure that utilizing them doesn't disturb the work advertise for nearby laborers . However, Malaysia is still needing outside specialists so as to keep up monetary development. Hence, the administration assumes a significant job on adjusting the circumstance with the goal that the approach of having remote laborers in Malaysia will have greatest advantage to the nation. The flood of outside specialist By similarly lower pay from local people particularly in the lower gifted Jobs. Thus, the Jobs Another point is that the increments of crime percentage in our nation. There are remote the weight. Thus, including in the crimes happen, for example, thievery, are remote laborers just have an unfriendly impact, or is it something acceptable comes.

Germans Reaction to the British and American’s Occupation Essay Example for Free

Germans Reaction to the British and American’s Occupation Essay What was the response of the Germans to the British and American’s occupation in the West Germany area? The explanations behind their control of the unified powers could be followed to the reasons for the Second World War. After the Second World war was over clash emerged between the soviet association and the US of America an its partners, for example, Britain and France and this prompted the division of Germany into two locales that is, West Germany and East Germany. The united powers involved West Germany while the other part was for the Soviet Union. The bone of dispute was about the future structure of Germany, the United States needed a steady Germany that would develop financially and even assistance its debilitated western European countries however the soviet association needed Germany to be totally debilitated so as it could always be unable to cause a whole new universal war. This contradiction prompted the inevitable division that made the West German’s to challenge this occupation. They considered this to be a hostility represent during the war the partnered powers shelled the towns and urban areas in Germany. My fundamental spotlight on this paper will be to talk about how the West Germans saw the control of the Allied powers. As per the assessments of public sentiment that were done in Germany after the world war two demonstrated that most West Germans were very pre-busy with wellbeing, security and even physical endurance and on account of that they were tremendously stressed with the destiny of their constitution. Drawing up another constitution didn't end up being a hard undertaking as it was believed to be as there were a ton of sacred drafts that had been drawn by the Germans who were contrary to the Hitler’s administering style. The greater part of those recommendations were against tyranny that the system of Hitler was utilizing and consequently they were upholding for majority rule model. The United States and the partnered powers, which bolstered the facilitated commerce arrangement of economy, were quite stressed over the socialism spread after the Second World War. These powers were prepared to do anything in their ability to check its spread. Both USA and USSR had various interests that is, the US and its unified needed to propel the capitalization method of economy while the eastern European nations initiated by the Soviet Union needed to spread socialism. (Lammerder F. R 1999, 7) Most Germans were harsh in light of the fact that their companions who were in different nations were slaughtered on doubt that they upheld the Vichy government. For instance in France, in excess of 2,000 500 individuals were executed in France. Ladies who were accepted to have been helping out German officers were perfect shaved and the individuals who had an indication of Swatistika on their head were stripped exposed in broad daylight. This didn't come well with Germans at home to see their kindred Germans in Diaspora being embarrassed. (Nelson D. J. 1987: 48-57) Starting from May seventh 1995 in excess of eighty million individuals from the Nazi Party who were enthusiastic supporters of the Nazi system were enormously amazed to hear that their gathering had given up. They believed that all eventual well much to their dismay the extent of troubles that were anticipating them. Over the time of the four years that tailed they were embarrassed and disappointed by the western governments that involved this district, which was made in 1945 at the Yalta Conference in 1945. The three powers in the wake of consenting to divide this locale set an associated control on the whole sought after their objectives, for example, neutralization in order to clear path for majority rule government yet as time passed by, the Soviet Union removed itself from the Western countries as far as its economy. Soviet attempted to dismantle Germany heartlessly as a method of getting its reparations. It snatched the state possessed businesses and everything that was asserted to be claimed by the crooks and the individuals who upheld Hitler’s government were taken and confisticated. The united control government likewise did some agrarian changes that saw all tracts of land that had a place with the individuals from Nazi just as those that were claimed by the war crooks being detracted from them. This administration decreased the size of land that one individual should have to 1km2. Around 500 Junker bequests were transformed into settlement ranches and more than thirty thousand kilometer squared (30,000km2) of land was given to 500,000 landless workers, easygoing workers in the agrarian part and to the exiles who were in the nation. (Nelson D. J. 1987: 48-57)

What to Expect During a BPD Assessment

What to Expect During a BPD Assessment BPD Diagnosis Print Borderline Personality Disorder Assessment Process By Kristalyn Salters-Pedneault, PhD Kristalyn Salters-Pedneault, PhD, is a clinical psychologist and associate professor of psychology at Eastern Connecticut State University. Learn about our editorial policy Kristalyn Salters-Pedneault, PhD Medically reviewed by Medically reviewed by Daniel B. Block, MD on January 23, 2020 twitter linkedin Daniel B. Block, MD, is an award-winning, board-certified psychiatrist who operates a private practice in Pennsylvania. Learn about our Medical Review Board Daniel B. Block, MD Updated on February 01, 2020 Universal Images Group / Getty Images More in BPD Diagnosis Treatment Living With BPD Related Conditions If you think you (or a loved one) may have borderline personality disorder  (BPD), its important to get an accurate diagnosis, which requires a BPD assessment.   Did you know that BPD symptoms often overlap those of other mental health disorders, such as anxiety and major depression??? Following the steps below will keep you on track toward an accurate diagnosis and proper treatment. Find a Mental Health Professional Look for a mental health professional with experience diagnosing and treating people with  BPD. In addition, if you have health insurance, consider asking the insurance company to give you the names of nearby mental health professionals with the expertise youre seeking who also take your insurance. If you get this information, ask how many treatment sessions theyll cover and how much your co-pay will be. If you dont have health insurance, you may qualify for public assistance programs or services through your state or regions department of mental health or social services. What types of mental health professionals can do a BPD assessment, provide a diagnosis, and treat you or refer you to a therapist who better matches your treatment needs? They include: PsychologistsPsychiatristsSocial workersLicensed mental health counselorsPsychiatric-mental health nurses Generally, psychologists have the most training in psychological assessment. So you may want to start your search with this group. Most psychologists will have a Ph.D. ?or PsyD  after their names.   Before you make your first call to a therapist, go online to review his or her education, training, and experience. That way, you can check off the most promising names on your list and call them first. Having this information before you call also means you dont have to ask about it when you schedule your appointment. Schedule an Assessment Once you have a list of BPD therapists who appear to meet your requirements, start at the top and call to schedule an appointment for a BPD assessment. Besides scheduling your appointment, the person who answers the therapists phone can probably tell you what a BPD assessment will cost and whether your insurance is accepted. Next, ask to speak with the therapist, or, if thats not possible, ask if he or she will call you for a brief introductory discussion. If you do get to speak with the therapist, try to get a sense of how comfortable you feel discussing your symptoms with this person. If youre reasonably satisfied with what you hear and how you feel, keep the appointment. If you arent, thank the therapist for speaking with you, hang up, and call back to cancel the appointment. Then try the next name on your list. Start the Assessment Process When you arrive for your first therapy session, its normal to feel nervous and uncomfortable, particularly if youve never done this before. Its not easy to meet a new person and share private details about your life. However, keep in mind that the more direct and honest you are during your BPD assessment, the more you will get out of it. Your BPD assessment may take one session or several sessions. Your therapist will tell you how long the assessment will take and what types of tests or interviews will be completed if any. Different providers use different tools to conduct an assessment. Generally, you can expect the therapist to ask questions about your current and past symptoms, family and work history, and current life situation. Some therapists will also give you a short questionnaire to fill out and/or administer a psychological test, which is typically longer and asks more questions. You can also ask any questions you may have. Borderline Personality Disorder Discussion Guide Get our printable guide to help you ask the right questions at your next doctors appointment. Download PDF Receive a Diagnosis Youll probably receive a diagnosis after your BPD assessment is completed. However, if your therapist needs more information before making a diagnosis, he or she may refer you to a specialist or your primary care doctor for further assessment. Reasons for this include: Your symptoms may suggest the possibility of a non-BPD diagnosis, and the therapist may want to get another specialists evaluation.If youve had one or more serious head injuries, you may be referred for a specialists assessment of whether some or all of your symptoms are due to this cause rather than a mental health disorder.You may be referred to your primary care doctor for an assessment of any other medical conditions that could be causing your symptoms. However, its more likely youll receive a diagnosis at the end of your BPD assessment. Your therapist will also explain more about the problems your symptoms are causing and recommend treatment options that may help you feel better. Your therapist may provide some of your treatment  or all of it.  If necessary, he or she may refer you for part of your therapy to another mental health professional with special expertise. For more information on borderline personality disorder, consider taking this quiz. Treatment Options for Borderline Personality Disorder

Evaluation Of A Person With An Acute Diabetic Foot Problem

Student Number: 0962380 Diabetes and the Foot PC903 Module for MSc in Diabetes Submitted: July 2015 Assignment Option 1 Evaluate care for a person with an acute or chronic diabetic foot problem, detail clinical presentation and discuss assessment, diagnosis, classification and treatment choices. Assess the need for medical and/or pharmacological management, justify your decisions using current guidelines, recommendations and literature. Further consider the role of the multidisciplinary foot team and discuss referral at the most appropriate stage of each intervention. Word count: 3920 Introduction 3 Methodology 3 The case 3 Background 5 Assessment and Diagnosis 6 Osteomyelitis 9 Classification of diabetic foot ulcers 11†¦show more content†¦The literature will be found from search engines such as medline, Embase, Google scholar and the reading list supplied. I will also be looking at the current NICE guidelines and other government guidelines. The findings will be discussed and critically evaluated. The case Joseph MacAdie (names have been changed to protect patient confidentiality) is an 87 year old gentleman who first presented in Accident and Emergency following a review from the community occupational therapist and district nurse as he was complaining of a painful left knee and decreased mobility. During the assessment the district nurse checked Mr MacAdie’s blood glucose as he had a known history of type 2 diabetes and his blood glucose was found to be 22.0 mmol/l. Due to this elevated blood glucose Mr MacAdie was advised to attend AE. It was during this admission that following assessment Mr MacAdie was found to have an infected left great toe paronychia with left foot swelling and erythema. An X-ray of the foot was taken, which showed potential osteomylitis, and it was planned for this to be reviewed in the Endocrine department radiology meeting. Mr MacAdie was reviewed by the Endocrine team and received antibiotics to treat the infection consisting of a stat dose of 2g IV Ceftriaxone and he was discharged with oral Co-amoxiclav 265mg tds to continue until he was followed up at the diabetic foot clinic. To lower his

Anxiety And Cell Phones - 1253 Words

Anxiety and Cell Phones Most people believe that cell phones are a distraction and distances us from each other. However, cell phones is helpful in many ways. Cell phones are helpful to people who have social anxiety and separation anxiety by helping them to communicate with others and by keeping family close by at all times. This helps them to become more comfortable socially and not to worry about their families. This makes cell phones an extremely helpful part of our society. Social Anxiety â€Å"is characterised by intense fear or anxiety about social situations where a person may be observed by others, and where the person fears that their behaviour or anxiety symptoms will attract negative evaluation† (American Psychiatric Association,†¦show more content†¦It helps me to make sure I am using my verbal filter. This helps me feel like I am not being judged by others in a negative way, which makes me feel more comfortable socially. Some people believe that cell p hones do not help social anxiety. They believe that they give people with social anxiety a way out of dealing with the problem. However, I disagree. How a person responds to a situation in text when they have time to think can help them respond to similar situation while they are a conversation with someone in person without having to take an awkward amount of time to answer. In the long run that helps people to deal with social anxiety through practice and without being thrust into an uncomfortable situation right off the bat. Also as Elaine expressed earlier it can help someone talk to someone else that they wouldn’t be able to talk to otherwise because they were too anxious like a teacher or a crush or even someone from another country. This brings people together from many different walks of life by eliminating the barrier of social anxiety that keeps these people from communicating with each other. Separation Anxiety is a â€Å"basic human disposition that refers to an adults [ or child’s] concern about the loss or absence of significant others† (Hock). My separation anxiety isn’t as bad as my social anxiety but it does have an effect on me. When my parents bring me back to college after I go back home for a few days I have an anxiety attack. I feelShow MoreRelatedCell Phones And Its Effects On Social Consequences1295 Words   |  6 PagesIncreased popularity of cell phone use has lead to unforeseen social consequences. We aim to inform the reader of these consequences. Cell phones are extremely useful, but according to the research the problems outweigh the benefits. These problems need to be addressed because they are prevalent in our time now, and can be addressed by personal responsibility in the use of cell phones when others are present. This study focuses on young adult between the ages of 18-29. Cell phones were originally createdRead MoreCell Ph one Use A Social Addiction939 Words   |  4 PagesToday’s society is a generation that is being raised on conveniences, and with this generation, cell phone use has exploded. Millions of people are obsessed with their cell phones and literally will not leave their house without it. People center everything they do around their cell phone. People are checking their text messages and social media day and night. They face time, tweet, Pinterest, Instagram, and Snapchat. Teens on their smartphones. Photo Credit Highwaystarz-Photography/iStock/GettyRead MoreCell Phones : A Generational Gap961 Words   |  4 Pages Cell phone policy in school is heavily debated: opposing sides on the issue usually exemplify a generational gap, i.e. teachers and administrators versus the students. More often than not, it is the older generations that provide valid points for school wide cell phone bans: Cell phones pose to a teacher’s ability to teach, along with student focus, mental health, grades, privacy, academic honesty, and action in emergencies. These threats that they pose to the general education and health and safetyRead MoreCell Phone Use, Physical And Sedentary Activity983 Words   |  4 PagesThe article was written by A. Lepp , J.E barkley, G.J. Sanders, M. Rebold P.Gates. from the College of Education, Health and Human Services, Kent State University. The title of the article is â€Å"The relationship between cell phone use, physical and sedentary activity, and cardiorespiratory fitness in a sample of U.S. college students.† This article was found In the The International Journal Of Behavioral Nutrition And Physical Activity, volume 10 and, was published in 2013. In modern times the actRead MoreCell Phones Vs. Society1251 Words   |  6 PagesCell Phones Vs. Society: Have you ever seen a car accident caused by texting and driving? Have you ever had a conversation with someone where they pulled out their phone and completely disconnected? If so, you have felt a few of the many negative effects cell phones have on society. Today, technology is constantly evolving, taking new forms, updating, and finding its way into more and more of users lives. Most people are comfortable with this, especially the youth of today, as they have been aroundRead MoreDisadvantages Of Phones While Driving1181 Words   |  5 Pagesthe highly advancing world, people use mobile phones as a necessary tool to get through life. Some people rely on mobile phones more than others, but anyone will notice these rectangular devices in the hands of many individuals around the world. Mobile phones have the ability to perform long distance communication, internet surfing, and direct text messaging. These capabilities increase the efficiency of the lives of ordinary people. Although mobile phones assist with everyday tasks, they generallyRead MoreNomophobia1557 Words   |  7 Pagesincrease in dependency on technology and cell phones. According to an article, dated from from 2000 to 2004, there has been a 50% increase in the use of cell phones, ranging from 40 million to 60 million (Shuvra Mahmud). That was ten years ago, so the changes now must have increased even more. Similar to the increase in cell phone usage, there has also been an increase in the belief and diagnosis of nomophobia, the fear of being without a person’s cell phone. Although some scholars have argued thatRead MoreTechnology And Its Impact On Society1596 Words   |  7 Pagesto bring different levels of anxiety. In agreement, many people are relying too much on technology to solve their problems and anxieties. People within society seek technology to help relieve anxiety, yet they do not realize that they are creating new anxieties such as trying to pursue acceptance from others, permanency of the internet, and connectivity to everyone. Technology is powerful. Yes, it is a life saver when wanting to remember important dates, making phone calls to friends and family atRead MoreCell Phones have become a Part of Everyday Life1002 Words   |  4 PagesIssue Statement. Cell phones have become an everyday part of life. The cell phones original purpose was for mobile verbal communication. Today, there are multiple purposes for cell phones which are verbal communication, email, social media, apps, and text messaging. Verbal communication no longer is the only way to communicate anymore rather text messaging today has become the preferred form of communication among college-aged youth and young adults. Although text messaging has become the most preferredRead MoreEpidemic Levels of Addicted to Cell Phones1556 Words   |  6 Pages Cell Phone Addiction There is a growing problem that could reach epidemic levels in the next ten years. Its an addition effecting men, woman and children. Were talking about cell phone addiction. You might question the validity of this, but when you stop and really think about how far we have come with the advances of cell phones, the dots start to connect; the amount of people using phones, the purpose of the phone, how the younger generation perceives their phone and the profits to be made

Advabtage and Disadvantage of Branding Free Essays

Everyone from countries to political parties to individuals in organisations is now encouraged to think of themselves as a brand, in which have seen the obvious success of the brand concept in past years (Geoffrey R. , 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the advantages and disadvantages of branding. We will write a custom essay sample on Advabtage and Disadvantage of Branding or any similar topic only for you Order Now 2. Brands and Branding Some analysts see brand as the promise of something.That something is intangible, but it could be a guarantee of quality, a sense of prestige, or of heritage. Everything the customer experiences in the process of evaluation, trial, purchase, and adoption is a verification of the original promise (Chuck Brymer, 2003) (see Figure 1). Over time, brands have become important as they set an expectation of quality or price. Figure 1. The promises and verifications of a brand Source: Chuck Brymer (2003) Brands and Branding-What makes brands great. P. 69 Today brands represent more than a product, service or brand identity.As Melissa Davis pointed out that a brand is synonymous with the business and the style behind the product or service; it involves the people working for the company and a philosophy and spirit that sustains. Bands offer sets of values, a vision and even an attitude. The interaction between the brand and consumer is at the heart of managing the brand perception. This is where branding happens: it is the communication that aids create and sustain a relationship between the organisation and its customer (Melissa Davis, 2005).Thus good branding should engage. Branding is very important because its relationship and impact on the world we live in. To each company, it is particularly important in helping position the product in the minds of the product’s target market. The combined value of the world’s biggest brands is fundamental to the global economy that brands are now one of the most powerful tools in the world and account for one-third of the world’s wealth. The statistics has shown that the annual income of the five largest business corporations are more than double the combined Gross National Product of the 500 poorest countries (Rita, C. and John, 2003). It is hence that brands have the influence and power to change society, as the role of branding has increased in scope and significance. The most well-known company to brand components is Intel (Ranked No. 7 in Table 1) with its famous â€Å"Intel Inside† slogan. Intel’s success has led many other business-to-business companies and even non-profits to incorporate branding within their overall marketing strategy.In terms of marketing value of a brand, known as brand equity, is constituted of five main factors: brand awareness, perceived quality, strong brand associations, high brand loyalty and other assets such as legal protection and a good distribution network (Aaker, 1991). The following Section will describe how branding strengthen brand equity for enormous benefits. RankBrandCountryIndustryBrand Value in Millions 1 United StatesBeverages$70,452 2 United StatesBusiness Services$64,727 3 United StatesComputer Software$60,895 United StatesInternet Services$43,557 5 United StatesDiversified$42,808 6 United StatesRestaurants$33,578 7 United StatesElectronics$32 ,015 8 FinlandElectronics$29,495 9 United StatesMedia$28,731 10 United StatesElectronics$26,867 Table 1. Best global brands 20100 Source: Interbrand 2010 Website 3. Advantages of Branding Branding can carry different benefits for all parties involved in the exchange process and in theory branding makes it easier to buy and to sell a product (Brassington Pettit, 2003).It is therefore important to look at the benefits of branding to consumers, organizations (manufacturers and retailers) and society respectively. In today’s competitive and crowded marketplace, branding creates customer value b ecause it reduces both the effort and the risk of buying. It helps in faster spreading of product knowledge, which helps the consumers to decide in favor of the brand over the others available in the market. When someone goes shopping at Morrison for example, strong brand names make it easier for the customer to locate and identify the suitable product needed.It promises and delivers high level of assurance to consumers. Branding may also enhance the customer’s experience aesthetically and psychologically (Melissa Davis, 2005); through branding, consumers can form some sort of attitudes and feelings towards the product. This builds brand loyalty towards the brand by the consumer, which assists decision making by building trust, familiarity and assurance of a certain standard. It is the way of expression of individual’s personality and what they stand for. To some extent it meets the aspirations of customers as well.That is why people regularly ask for a ‘Coke’ rather than a cola. Furthermore, Branding increases the innovation potential of manufacturers, and leading to more variety and consumer choice. From a manufacturer’s perspective, branding has distinct advantages in many ways. By observing the brand equity and benefits of branding listed in Table 2, the main interest of branding to a manufacturer is that it builds a high brand loyalty; in turn generate higher and more stable sales and profits. High brand loyalty can help the consumer to overcome any price change of the product.In recent years, Nike and Sony have been able to establish such strong brand loyalty that price changes for a particular product might not matter too much in the consumer’s mind. Brand loyalty also can reduce the marketing cost, because it is cheaper to retain an existing loyal customer than to attract a new one. Meanwhile, branding raises brand awareness which gives the manufacturer and the brand a sense of trustworthiness and the image of commitment. Well-known brands also bring about more interest and trust by retailers, and make easier access to the distribution channel. It ill be more support from the distribution and makes the manufacturer hold power to competitive actions. Brand equity componentsBenefits Brand awareness? Brand in evoked set ?Influence on attitude and perceptions ?Anchor for associations ?Signal of substance/commitment High brand loyalty? Reduced marketing costs ?Trade leverage ?Attracting new customers ?Time to respond to competitive threats Perceived quality? Price premium ?Differentiation/positioning ?Channel member interest ?Brand extension potential Strong brand associations? Differentiation/positioning ?Memory retrieval potential ?Brand extension potentialTable 2. Brand equity components and branding benefits Source: Patrick D. P. and Maggie G. (2004) Marketing Communications. P. 57 Another important advantage of branding to the manufacturer is that it helps the marketing manager when determining a competitive strategy for the product. Branding makes product positioning efforts more effective. When customers link benefits with a particular brand, the brand may have attained a significant competitive advantage. In the other words, a brand can stay in the crowded market longer and more profitably because it has been created properly by effective branding.Simultaneously, manufacturers can charge a premium for the brand such as Mercedes Benz, Louis Vuitton, De Beers, because the valuable product they provided can be reliability, safety, and more pleasure with prestigious services. Moreover, manufacturers that develop a successful brand can extend the brand by adding new products under the same â€Å"family† brand. Such branding may allow manufacturers to introduce new products more easily as the brand is immediately recognised by the consumer since the brand is already accepted within the market. Successful brand – Kellogg’s is a good example of this.It has a range of breakfast cereals all under the Kellogg’s brand umbrella. Each product has its own marketing budget and often competes for a similar consumer. Over time each of these products became a brand in its own right. Each of these Kellogg’s brands has taken on a life of its own to such an extent that they have been extended into the growing breakfast snack bar market (Melissa Davis, 2005). For the retailers, branding improve the image of the store, and attract customers. And as branded products are advertised and promoted, they can benefit from lower selling costs and a higher inventory turn. . Disadvantage of Branding Apart from the power and attractiveness of branding, while there are some disadvantages of branding as well, This Section will examine those drawbacks and challenges. In fact, branding can be very expensive because costs of marketing and advertising tend to increase. It leads to the average cost of the product goes higher and in many instances the consumer has to bear the cost. The large companies have huge branding budgets in the millions and tens of millions, but they are relatively large for most small businesses.The branding process must be outstanding and professional, or a few things will happen: prospects will pass on the products or services and go to the competitors. The company may not earn the price they are worth. And the company will have a very hard time building reputation. Most importantly, the company cannot sustain the pressure of additional expenses. Take Nissan case for example, in 1982, Nissan decided to change the name of its U. S. entry from Datsun to Nissan, the name by which the car was marketed in Japan. Over $240 million was spent on name change advertising campaign. By 1984, the Datsun name had completely disappeared. But a national survey in the spring of 1988 found that the Nissan name was no stronger than a brand name that had been dead for 5 years. It seems likely that the advertising for name change was much less effective that prior advertising. In addition, $30 million was spent just on changing dealer’s signs. The biggest cost, many hundreds of millions during these years, was the lost sales caused by name confusion. In total, the name change surely cost over $500 million and very likely it involves well over $1 billion (Aaker David, 1993).In many situations, a higher budget does not guarantee success and therefore is a loss of resource for the company. As the expense to retain the brand in customer’s mind space increases, it becomes difficult to sell the brand at a lower price. And a strong brand is memorable, but people still need to be exposed to it, this often requires a lot of advertising and public relations over a long period of time, which can be very costly. The process of branding will usually take a long period of time to reach full effectiveness.As well as creating a brand and updating the signs and equipment to expose it to the potential customers, it is commonly shown that people need to see an advert at least three times before they accept it, which means the company will need to advertise and promote the brand for a considerable amount of time before it will become well known. It is also felt that consumers become loyal to established brands and may not be willing to shift to new brands, which may prevent the new producers from entering the market and result in consumer exploitation by the market leader.Brand ing tends to increase product price, and may lead to decreased product quality eventually. Some companies disturb what made their brand great in the first place and run risk of breaking its promise. This causes erosion of the original brand idea that marginalises the customer experience. The result is that standards of products and services all go down. The expectations of loyal customer and new customer can not meet. Once a brand loses touch with its customer or ignores a potential new audience, it has lost relevance.Often the lost leadership is taking the brand for granted which treat the asset as a cash cow (Melissa Davis, 2005). 5. Conclusion Brands now play to people of every generation, social class and culture. Brand equity is the positive differential effect that knowing the brand name has on customer response to the product or service. A brand with strong brand equity is a very valuable asset. Branding is the long haul making business sustainable. It marks the future of the product and service and is the mirror of its success or failure (Melissa Davis, 2005).It is the mirror that reflects the reason of the corporation existence; it is how people perceive the corporation and it is what makes their product different and desirable by customers. But branding is not everything; companies may spend millions on creating a brand and millions more on maintaining and sustaining a brand, but equity in the brand can be lost more quickly if a brand consistently fails to engage its consumer, or if its behaviour is inconsistent with its message and values. Even so, the advantages of branding are more outweighed than its disadvantages. The key point is how to manipulate proper branding strategies under the feasible environment. Successful branding is paramount to a company’s success. Branding has been in existence for hundreds of years and has developed into modern concept that can be applied to anything from products and services to companies, not-for-profit concerns and even countries (Rita, C. and John, S. , 2003). Today most of the world’s greatest brands are American owned (as showed in Table 1), may because of America’s political, commercial and social system.But the knowledge and practice of what creates great brands can be (and is now increasingly being) applied around the world. Additionally, in this â€Å"globalised† world, nations need to compete with each other for the world’s attention and wealth. Active and conscious nation branding can help them do this, and at its best, it presents an opportunity to redistribute the world’s wealth more fairly in the future (Rita, C. and John, S. , 2003).   How to cite Advabtage and Disadvantage of Branding, Papers

The Problem of Lack of Trained Staff in Queens Hospital

The greatest problem that has adverse effects on service delivery at Queens Hospital is lack of properly trained staff. In the smoking cessation department, the employees and volunteers have not undergone the necessary training especially with regards to handling special cases such as mentally disturbed clients.Advertising We will write a custom term paper sample on The Problem of Lack of Trained Staff in Queens Hospital specifically for you for only $16.05 $11/page Learn More They therefore tend to work with the assumption that all clients are of sound mind, and overlooking the possibility of having clients who have fallen into the smoking addiction as an escape from other distressful situations (Green, 1998). Lack of proper training and education comes in many ways including hiring non qualified staff and cutting costs in the training department which limits the number of staff who are trained. This has a negative effect on service delivery to clients since they are not able to receive quality services in a professional way. Lack of professionalism is exhibited in different ways such as not maintaining confidentiality with regards to client information. This means that most of the times information on the clients is leaked out hence killing the confidence of the clients towards the organization. As a result, most people are not comfortable giving out personal information and this is usually mandatory in such agencies where they offer rehabilitation services. Without such information it becomes difficult to provide the necessary help to the clients and this implies ineffectiveness. The key players and stakeholder in the organization The key players in this organization include the social workers, the management of Mount Sinai school of medicine and Queens Health center management. These three players are required to work hand in hand with each other to ensure the success of the smoking cessation program. The responsibility of the social workers is to do the ground job which includes reaching out to the community and bringing the program to their attention. As a result of this, smoking addicts in the community will learn of our existence and they will enroll to the program (Green, 1998). Social workers are also the ones who facilitate the programs and do follow ups on clients who have already completed. They therefore work with the clients directly and hence determine whether the clients will leave satisfied and recommend others to the program or whether they will have a bad experience hence discourage other people from joining. Queens Hospital center management on the other hand provides the facilities required by the social workers to conduct these activities.Advertising Looking for term paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More They provide financial support and besides that they also offer medical services when required to do so. Some pat ients for example suffer distress as a result of the withdrawal syndrome and hence require further medical attention. Mount Sinai school of medicine as a stake holder provides educational materials to both the clients and the social workers. This comes in form of study texts, research materials conducted from the institution and stationery. From this therefore, it is clear that these three players have to work hand in hand to ensure the program runs successfully and the clients are satisfied with the services being offered. This strategy should therefore aim at synchronizing the three so as to increase efficiency in the organization. Goals of the planned changes The changes that we are anticipating to put in place are aimed at increasing efficiency and ensuring that the three stakeholders work together to ensure client’s satisfaction. This means that the strategies to be put in place should be fair and accommodative to all parties to ensure that they are satisfied hence being able to provide satisfactory services to the clients. A good example of such collaboration is whereby Queens Hospital Center gets into an agreement with Mount Sinai school of medicine to provide students from the institution with internship opportunities. These are the same people who will be providing their volunteer services to the smoking cessation department. As a result of this, the smoking cessation department will benefit from the services and also from the materials provided by the institution in return. Queens Hospital center should also ensure that people working in the smoking cessation department have access to their facilities so that they can be able to deliver the services with little or no setbacks. Force field analysis of the problem The forces that are at work in this change program are classified into three categories namely the driving forces and restraining forces. Under driving forces, collaboration is the most important element of change required in this orga nization whereby the three stakeholders are required to develop working relations with each other. The second driving force is the need for training facilities and this can be done by ensuring that all social workers, interns and any other person in the department undergo special training on how to handle the smoking cessation program participants. This is because these people can exhibit different behaviors depending on how their bodies react to withdrawal from the smoking addiction.Advertising We will write a custom term paper sample on The Problem of Lack of Trained Staff in Queens Hospital specifically for you for only $16.05 $11/page Learn More The third force is the need for financial support to enable the program to reach as many people as possible, by providing scholarships to those people who need the program but are unable to afford it. The restraining forces on the other hand include time and lack of sufficient resources to commit to the proc ess of making these changes. Strategy for change using the force field analysis The first strategy in implementing these changes is increasing the number of social workers and volunteers in the department. This can be done by employing interns and volunteers who have been there for some time and advertising for more internship positions. This will also ensure that the students are willing to intern in the organization hence providing the extra man power needed. As a result of this, social workers will be able to attend the workshops hence get more enlightened. This will solve the problem of securing students from Mount Sinai school of medicine internship positions and that of understaffing. The other restraint which is financial will be addressed by involving the community. The organization can conduct garage sales within the affected communities and make the people understand that the proceeds will be directed to the smoking cessation program. This issue can also be addressed by in volving third parties such as donors to help raise the funds necessary to run the program. The table below shows the forces of change in action. Feasibility of the planned change and the possibility success The planned change of improving the services to the clients in the smoking cessation department is feasible since it involves the main stakeholders in the program. These are parties which directly benefit from the success of the program and hence will be willing to co-operate and make it work. Without the program, the social workers will be rendered jobless and the hospital will lose a lot in revenue. Mount Sinai school of medicine on the other hand will lose a teaching tool since they use the program as one of their references. From this analysis therefore it is clear that all the parties will work together to ensure that the program is successful in the sense that they are able to reach a vast number of smoking addicts in the community and make follow ups to ensure that they ad here to the cessation rules. As a result of this, we will get more referrals hence increasing the number of attendants and subsequently revenues.Advertising Looking for term paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Forces for Change Change proposal – Hire more paraprofessional to support students in reaching their highest potential – Forces Against Change Collaboration within the stakeholder institutions and individuals 5 Time restraint 4 Training needs 4 Lack of sufficient resources including skills, facilities and teaching aides. 3 Financial support 5 The high cost of hiring more staff 2 Increasing the number of social workers 3 Lack of mutual understanding among the stakeholders 4 Developing a code of ethical conduct to govern confidentiality issues 4 Resistance to change 3 Developing trust within the community 3 Lack of cooperation from the community 3 Encourage stakeholders to participate actively 5 Ineffectiveness in handling side effects. 4 TOTAL 29 TOTAL 23 Reference List Green, R. (1998). Skills for effective management of nonprofit Organizations. Washington, DC: National Association of Social Workers. Hardinal, D., Middleton, J., Montana, S., S impson, R. (2006). An empowering approach to managing social service organizations. New York: Springer Publishing Company. This term paper on The Problem of Lack of Trained Staff in Queens Hospital was written and submitted by user Giant Man to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.